Yeti has introduced an all new line of bright red products for the summer that the brand refers to as its “Rescue Red” color collection.

According to Yeti, the “Rescue Red” color was inspired by, “Those who risk their lives to save ours.”

While not every Yeti product is available in this new color, over 30 products are offered in the limited-edition red including many of its coolers and drinkware products.

This includes Yeti’s ever popular Tundra Hard Coolers along with its Rambler tumblers and Rambler travel mugs.

Be sure to check out the full collection here. You can also check out Yeti’s Spring 2023 color collection here: Canopy Green and High Desert Clay.